Starting a business from scratch from the floor of a living room, during a down economy seemed like a perfectly reasonable thing for a new mother to do. It was Valentine's Day 2008 in
Windermere, Florida when Paula Wyatt began an event planning company with a laptop computer and a six-month old baby. She was convinced that if you
find "that thing" (passion) that makes your stomach tickle and you can convince someone to pay you to do it, that everything else would fall into place. There were no clients the first year, so Paula
worked for free with local charities until Orlando starting calling. With the motto "From Concept to Clean Up" and "We do the work and you get the credit" she was soon building events for every
stage of her clients growth from Ground Breaking to 50th Anniversary.
Central Florida was growing and so was Team Posh. The notion of "Building Events that Build Relationships" caught on in January 2010, the company expanded their creative services to
launch IMAGE Builders. CEO Paula Wyatt, calling upon her extensive background in corporate marketing with Time Warner and Bright
House Networks created a unique Organic-Marketing system based upon developing brand recognition, creating community engagement and building strategic partnerships - utilizing a customized
blend of marketing, public relations and social media tactics cohesively to build a client's Imaging Strategy.